Best Promotion Campaign Award
The award stream is to recognise the best promotion campaign of a creative property conducted in Hong Kong in the past 18 months and is judged by the following criteria:
・Creativity & Design | 20% |
・Licensed Quality & Variety | 20% |
・Profitability | 20% |
・Advertising & Popularity | 20% |
・Talking Point | 20% |
Eligibilities:
- Application is opened to locally registered company which is property owner, licensing agent, licensee or their commissioned advertising agency (with consent of their respective client(s) );
- Qualification Period of the Hong Kong Licensing Awards Awards 2020 is judged from 1 March 2019 to 31 August 2020
- Applying promotion programmes have/had to be executed in Hong Kong within the Qualification Period (both dates inclusive).
Remark:
- Gold award winners of Best Promotion Campaign in previous editions are not eligible to re-enter this award stream with the same awarded property/entry.
- Merit award winners of Best Promotion Campaign in previous editions are only eligible to enter the gold award in this award stream with the same awarded property/entry.